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    How User Signals Impact SEO More Than Ever

    User signals SEO is legit consuming me, as I sit here in my tiny Brooklyn apartment, surrounded by empty LaCroix cans and a laptop...

    Personalization in Search: What Users Expect Now

    Okay, personalized search is, like, taking over my life. I’m in my cramped Queens apartment right now, surrounded by empty seltzer cans and a...

    Mapping the User Journey Through Search Results

    So, Mapping User Search Journeys is my current hyperfixation, but wow, am I a trainwreck at it sometimes. I’m in this sketchy Brooklyn coffee...

    What Google Really Wants from Search Users

    Okay, so what Google wants from search users is, like, this weird, slippery thing I’ve been wrestling with in my tiny Queens apartment, where...

    How User Behavior Affects Google Rankings

    How user behavior affects Google rankings is straight-up haunting me, sitting here in my tiny Seattle apartment with the window cracked, letting in that...

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